Lusaka July 2022 to Drive Zambia’s Tourism

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OVER two million viewers will be tuned into Diamond TV to witness the fashionable gathering of 300 influential Zambians and networking enthusiasts at the 7th annual Lusaka July event on 3 September 2022 at the Lusaka Polo Club.

The 2022 edition of the event is themed “Emeralds In A Zambian World” – a celebration of Zambian excellence through fashion, art and lifestyle. Following the six years of successfully hosting the event, PR Girl Media has partnered with Zambia Tourism Agency to co-present the Lusaka July as a platform to promote local and international tourism for Zambia.

Speaking at a press briefing held to officiate the launch of the Lusaka July 2022 event, Minister of Tourism P.S Mr Evans Muhanga stated that “the Lusaka July is Zambia’s leading fashion networking event which has attracted mass publicity across Africa. As the Ministry of Tourism, we are proud to witness the growth of a Zambian product beyond our borders. The entertainment industry must play an active role in the promotion of Zambian tourism – the success of the Lusaka July and other local productions in art, fashion and media is an indication that Zambians are truly capable of producing quality content for foreign markets.”

In addressing the media at the press briefing held at Lusaka’s Hilton Garden, CEO of Diamond TV Mr Costa Mwansa said, “as a media partner we have supported the Lusaka July for the last four years. The event showpiece has grown the quality of content on the Diamond Media platform and is a major calendar event in our annual programming. We are proud once again to partner with PR Girl Media in delivering a TV showcase to millions across the world, in our quest to promote Zambia’s pop culture, art and tourism”.

Acting CEO of Zambia Tourism Agency Mr Chavunga Lungu has confirmed the endorsement of the Lusaka July event as a tourism activity. “We are excited to partner with PR Girl Media in the expansion of the Lusaka July into the tourism sector. The entertainment industry is a vibrant addition to our tourism portfolio and we are thrilled to be a part of a colourful event that highlights our beautiful people, culture and food”.

Zambian Breweries Brand Manager Ms Mwila Matoka added that Zambian Breweries has supported the Lusaka July for five consecutive years. “We are proud to be part of an event that has generated public and media interest in the country and beyond our borders. We are passionate about the fashion and arts industry, empowering women and youth who use their creativity to showcase Zambia.” Ms Mwila said that Zambian Breweries is encouraged by the Lusaka July partnership with Zambia Tourism Agency. “There is a natural connection between tourism and entertainment, we hope this partnership yields many positive results for the Zambian market in boosting local enterprise.”

Also speaking at the press briefing, Ms Bridget Kambobe highlighted the importance of corporate participation in the fashion and arts industry. “There is so much potential in initiatives such as the Lusaka July and as Big Tree Beverages, we support the recognition of the event as a key tourism platform”. Ms Kambobe further stated that the “Lusaka July is a Zambian product that is deserving of corporate investment, we believe in its ability to drive local and international tourism for Zambia and in turn boost our economy.”

The Lusaka July 2022 is supported by Zambia Tourism Agency, Zambian Breweries, Big Tree Beverages, Manda Hill, Nederburg Wines, Inverroche Gin, Hilton Hotel, Proflight Zambia and Orca Deco. The event will feature Zambian fashion designers among others from Namibia, Botswana, Uganda and South Africa including some of the continent’s biggest lifestyle influencers.

The Lusaka Polo Club will have a one-day tournament of polo which as per event tradition as a backdrop to a lavish afternoon of networking. Lifestyle and fashion enthusiasts are invited to purchase tickets at K3,000 per person from Manda Hill Information Desk. Further details of the event can be found via the PR Girl Media social profiles on Facebook, Instagram and Twitter using #LusakaJuly2022.